Demand Ethical Broadcasting as Animal Footage Gets Aired on TV

Target: Charlotte Moore, Director of BBC Content

Goal: Implement strict ethical guidelines for wildlife broadcasting to prevent disturbing content on TV.

Viewers of a well-known television program were taken aback by a recent segment. It showcased a fox gnawing on a dead deer. This footage, captured by an infrared camera, was intended to display nocturnal wildlife activity. However, it ended up sparking controversy and raising questions about ethical broadcasting. The segment, labeled “Carcass Cam,” featured a deceased deer with a fox feeding on it. This scene, narrated with anticipation for more such action, disturbed many.

Social media erupted with disapproval and concern following the airing. Viewers expressed discomfort and questioned the necessity of showing such graphic content. One audience member even raised concerns about the origin of the deer carcass. They speculated whether it was obtained ethically. The segment, while aiming to showcase natural wildlife behavior, seemingly crossed a line for many. It brought to light the need for responsible and sensitive broadcasting, especially in programs that reach a wide and diverse audience.

Given the emotional and moral impact of this incident, it is imperative to establish stringent ethical guidelines for wildlife broadcasting. Such standards are necessary to prevent future broadcasts of potentially disturbing content. Audiences trust broadcasters to provide educational and respectful content. Thus, it becomes crucial to maintain this trust by ensuring that all programming adheres to high ethical standards. Urge the implementation of these guidelines to safeguard viewer sensibilities and uphold the integrity of wildlife broadcasting.


Dear Charlotte Moore,

I am writing to you concerning a recent segment aired on a popular wildlife program. This segment displayed a fox feeding on a deceased deer, which was part of a feature called “Carcass Cam.” This choice of content has led to public distress and outrage. Viewers have questioned the ethical implications of broadcasting such graphic and potentially disturbing images. The segment, while potentially educational, failed to consider the emotional impact on a diverse audience.

The public reaction underscores a need for ethical broadcasting standards, especially in wildlife programs. Viewers expect content that is not only educational but also sensitive to their sensibilities. Broadcasting such graphic content without adequate context or warning can be distressing. It raises concerns about the ethical acquisition and portrayal of wildlife for television purposes. It’s crucial for a respected institution like the BBC to lead by example in setting and adhering to high ethical standards in broadcasting.

Therefore, I urge you to implement comprehensive ethical guidelines for wildlife broadcasting. These should ensure that all content is respectful, educational, and sensitive to audience sensibilities. It is vital to maintain public trust and uphold the educational and moral integrity of broadcasting. I trust that you will consider this request seriously and take the necessary steps to improve the standards of wildlife programming.


[Your Name Here]

Photo credit: monicore

One Comment

  1. A difficult one, but this is how wild animals survive….eating other wild animals. I hate seeing this too, but it’s what happens. A fox HAS to eat,like everything else, and if something has died it will eat it, or kill small wild animals to eat….they can’t pop to Tescos and shop for food. They don’t kill for fun, like the human race.

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