Target: Russell Diez-Canseco, Chief Executive Officer of Vital Farms
Goal: End the deceptive marketing of “humane” eggs and ensure proper welfare for chickens exploited for egg production.
Chickens are allegedly suffering at the hands of Vital Farms, a company that promotes its products as “humane” despite reports detailing the cruel realities these animals face. According to recent reports, hens sold for egg production endure harsh treatments, including the painful slicing of their beaks to curb natural behaviors caused by severe stress. These animals are allegedly kept indoors for the first critical months of their lives and are exposed to extreme temperatures that could lead to death. When hens no longer meet egg production demands, they are killed en masse, treated as disposable commodities rather than sentient beings.
Moreover, workers at slaughterhouses allegedly shackle chickens upside down, rendering them vulnerable and causing them unimaginable distress. The claims of “humane” treatment highlighted by Vital Farms contradict the reported practices that leave many hens feeling pain during their slaughter. Instead of enjoying natural behaviors and a life free from suffering, these chickens are trapped in a system designed to exploit them for profit, raising essential questions about the ethics behind the marketing of their products.
The continuation of these practices is unacceptable and highlights a pressing need for change. There must be accountability in the marketing of animal products purporting to be humane while hiding the suffering endured by the animals involved. This petition demands that Vital Farms cease its allegedly misleading claims about animal welfare and take substantial steps to rectify the mistreatment of chickens, ensuring their basic needs and inherent rights are respected.
PETITION LETTER:
Dear CEO Diez-Canseco,
Recent revelations regarding the treatment of chickens within your supply chain are deeply troubling and raise critical ethical questions about your company’s practices. Despite your promotion of “humane” eggs, reports indicate that hens are subjected to cruel practices, such as beak slicing and confinement in overcrowded environments, drastically contradicting the ideals you claim to uphold. Many of these chickens allegedly also face extreme temperatures, both hot and cold, placing their health and lives at risk, which stands in stark contrast to the narrative presented in your marketing and branding.
Moreover, once these hens are deemed no longer profitable, they are reportedly killed in heartbreaking ways, including potentially agonizing slaughter methods that fail to respect their capacity for feeling. Consumers have a right to know the truth about the conditions chickens endure to produce eggs, and the information that has come to light suggests there is nothing “humane” about your current practices.
It is crucial that you stop the spread of misleading information about the welfare of chickens and make immediate and verifiable changes to how they are treated. We urge you to take responsibility for these animals and commit to ethical and humane standards that truly reflect the values your company claims to uphold.
Sincerely,
[Your Name Here]
Photo credit: Pixabay
