Target: Edie Ames, CEO of Bluestone Lane
Goal: Stop charging extra for humane, plant-based milk in seasonal drinks and make them the default option.
The ongoing practice of Bluestone Lane of charging extra for plant-based milk in their seasonal beverages are hindering the availability of compassionate and sustainable options for consumers. Despite a growing demand for plant-based alternatives, these coffee shops continue to insist on an upcharge for a kinder and healthier choice, thereby sending a message that sustainability comes at a premium cost. Such actions are disheartening, particularly during a time when many businesses are moving towards more inclusive practices that benefit both customers and the environment.
Reports show that Bluestone Lane does not offer any seasonal drinks made with plant-based milk by default, creating unnecessary barriers for customers wishing to enjoy such options. This not only discourages people from making more environmentally friendly choices but also perpetuates the stereotype that plant-based alternatives are luxuries rather than necessities. The absence of inclusivity in their beverage offerings falls short of customer expectations, especially when many other competitors have embraced the shift towards plant-based options wholeheartedly.
To truly be leaders in the coffee industry, Bluestone Lane must adapt to current consumer preferences and demonstrate their commitment to animal welfare and sustainable practices. The demand is clear: end the extra charges for plant-based milk and make these alternatives a default choice for all seasonal drinks.
PETITION LETTER:
Dear CEO Ames,
The current practices regarding plant-based milk at Bluestone Lane are unacceptable and disconnected from the values of sustainability and compassion that many consumers prioritize today. Charging extra for plant-based milk and failing to offer seasonal drinks with these options by default demonstrates a lack of consideration for ethically-minded consumers. This approach not only discourages customers from choosing humane options but also sends a damaging message about the value of sustainability.
Other coffee chains are actively moving towards inclusivity by offering plant-based milk without additional charges and by default in seasonal beverages. In sharp contrast, your establishment’s approach seems to cater to a narrow segment while alienating an ever-increasing demographic that values ethical consumption. The reality is that plant-based options should not be a luxury; they should be a norm in today’s marketplace where environmental consciousness is on the rise.
It is essential for Bluestone Lane to realign its offerings with the values by which consumers wish to conduct their purchasing habits. We demand that you eliminate the upcharge for plant-based milk and introduce plant-based options as the default in all seasonal drinks. This change is crucial for encouraging a more sustainable and compassionate coffee culture.
Sincerely,
[Your Name Here]
Photo credit: Pixabay
