Condemn L’Oreal for Buying Into Cosmetics Tested on Animals

Target: L’Oreal Paris

Goal: Condemn L’Oreal Paris for buying into a Chinese cosmetics market which conducts testing on animals

L’Oreal recently agreed to pay $843 million for the Chinese cosmetics face-mask maker Magic Holdings International. The problem with this purchase is this: while L’Oreal is barred by European Union rules from testing on animals within the EU, China’s government requires such trials for every new beauty product.

China’s policies create a problem for companies such as L’Oreal and Procter & Gamble that want to sell in the country without alienating consumers in markets that demand humane treatment of animals, such as the US. L’Oreal says less than 1% of its total safety tests on cosmetics ingredients involve animals. Procter & Gamble, the largest seller of beauty products in China, said it did not test on animals unless required by law.

L’Oreal will have to reformulate Magic Holdings International’s products to sell them in the Western market. The European Union, which has long barred such trials within its borders, tightened regulations this year to also prohibit products tested on animals elsewhere. It would be against European Union rules to sell any product that has been tested on animals in China.

Xu Jingquan, secretary-general at the All-China Federation of Industry and Commerce, Beautyculture and Cosmetics Chamber said: ”Our R&D isn’t as sophisticated, and the consumer here doesn’t think as much about ideals such as animal testing. They care about the price, the brand and the product.”

L’Oreal’s decision to buy a company that is required to test on animals shows that they do not have too much regard for animal welfare, more for their bottom line. Condemn L’Oreal for their unfortunate decision.


Dear L’Oreal Paris,

Your decision to buy a Chinese company, Magic Holdings International, that is required to test on animals by law shows that you care little about animal testing. Animals are put through torture to make sure cosmetics are safe for humans; often having their skin and eyes burned by chemicals.

Whereas you will have to reformulate this product to follow EU rules, the fact that you gave money to a company that must test on animals is condemnable. Please consider animal welfare in your decisions from here forward.


[Your Name Here]

Photo credit: JePeuxVoler via Flickr

Sign the Petition

  • Only your name will be displayed. By signing, you accept our terms and may receive updates on this and related causes.
  • This field is for validation purposes and should be left unchanged.
FacebookCare2 NewsTwitterEmailShare

Leave a Reply

Your email address will not be published. Required fields are marked *




234 Signatures

  • Jacinthe Presseau
  • Mark Bould
  • Melantha Bobrick
  • Jacqueline Donel
  • Carrie Wilson
  • Sophie Debbane
  • Janet Delaney
  • Jeanette Fourie
  • veda mead
  • judith worrall
1 of 23123...23
Skip to toolbar