Urge Clothing Company to Stop Killing Coyotes for Their Fur

Target: Dani Reiss, CEO of Canada Goose Clothing Company

Goal: Stop trapping and killing coyotes for their fur

Coyote trapping, or any animal trapping, for that matter, is anything but humane. Trapping inflicts the animal victim with immense pain and suffering in their own environment, which should be a safe haven. Canada Goose Clothing Company has used coyote fur trim on its extreme weather clothing for decades. The company insists that it is ”committed to the humane treatment of animals”, and it uses fur only when necessary. There is nothing humane about acquiring, wearing, or manufacturing products that contain fur.

Canada Goose Clothing Company uses coyote fur trim on its products because it believes that this material is the most effective for protecting a person’s face in arctic temperatures. Synthetic fur, according to the Canada Goose website, is strictly a fashion statement and is not meant to be a functioning part of the clothing item. Canada Goose has managed to present its cruelty in a manner that appears thoughtful to its customer, and the animal. The use of fur is cruel, plain and simple. There is always an alternative to animal fur. If Canada Goose claims there is no alternative to fur for necessary protection, it is the company’s duty to research and develop an alternative.

Jasmine Polsinelli, an11-year-old girl, attempted to persuade the CEO of Canada Goose, Dani Reiss, to use an alternative to fur. She showed up at Canada Goose headquarters with 5,000 postcards signed by anti-fur supporters and collected from 25 different LUSH Cosmetic stores. This young coyote advocate sees no gray area when it comes to cruelty, because there is no gray area. She did not receive an audience with Reiss; the company insists that it performs “humane” slaughter on its website, but the CEO is not able to lie to the face of a little girl with a huge heart. Tell Canada Goose that you see through its lies, and persuade the company to fund the search for effective fur alternatives, while moving away from killing and using the fur of coyotes.


Dear Dani Reiss,

Many of your clothing items contain fur lining from trapped coyotes. Your website insists that the trapping is humane and monitored, with very high standards. There is nothing humane about killing an animal in order to wear its fur. Trapping is, by nature, incredibly painful and terrifying to the animal victim.

Your company believes that there is no suitable alternative to fur; the coyote fur lining on your outdoor clothing is designed to keep a person’s face warm in extremely cold environments. Many people disagree with this theory. There are always alternatives to cruelty. There may be no synthetic materials that perform to this ability yet; however, the effort and funds put into trapping and covering up cruelty could be put into developing a synthetic material that performs like fur.

Many large names in the clothing industry, such as GUESS, have moved away from using fur on their clothing. There have been former petitions against your operation, one in particular through LUSH Cosmetics was hand-delivered by an 11-year-old girl who wanted to help you find an alternative. I am urging Canada Goose to stop trapping and using coyote fur. Research a synthetic that will perform to your standards. There are many who will encourage your research, and some, like the 11-year-old girl, who will gladly help you find the perfect alternative.

Please stop the unnecessary killing of coyotes for your clothing. Give your time and money to researching an alternative, instead of funding cruelty.


[Your Name Here]

Photo credit: Todd Ryburn via Flickr

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