Commend Miss America Contestant for Calling for an End to Animal Testing for Cosmetics

Target: Miss America Contestant, Bindhu Pamarthi

Goal: Commend woman for calling for an end to animal testing in cosmetics

Bindhu Pamarthi, Miss DC 2013, signed The Humane Society of the United States’ Be Cruelty-Free pledge in an effort to end animal testing for cosmetics in the United States. She said, “I don’t believe that animals should suffer for the sake of physical beauty. I want to work with the industry from the inside and leave a cruelty-free legacy with the Miss America Pageant.”

A nationwide poll conducted by Lake Research Partners earlier this year found that 67 percent of American voters and 72 percent of women polled oppose testing cosmetics on animals. This is a great step towards becoming cruelty free in the cosmetics industry, as those who oppose the practice will not buy cosmetics tested on animals.

Be Cruelty-Free is a global campaign that aims to end the use of animals for cosmetics testing worldwide by empowering consumers, working with cosmetic companies and engaging policymakers.

The Food and Drug Administration does not require animal testing to prove the safety of cosmetics and personal care products such as lipstick, nail polish, eye and facial make-up, shampoo, skin creams and shaving cream. However, some cosmetics companies still test ingredients and finished products on animals, or purchase new chemical ingredients from companies that carry out such testing. Animals are subjected to experimentation to be sure the product is safe for humans. Experiments can include skin and eye irritation tests where chemicals are rubbed onto the shaved skin or dripped into the eyes of restrained rabbits without any pain relief. Other tests involve force feeding chemicals for weeks to months, as well as lethal dose tests, in which animals are forced to swallow large amounts of a test chemical to determine the dose that causes death.

It is possible to be cruelty free. New ingredients can be tested using validated non-animal methods, including innovative technologies like lab-made human tissues. These alternatives offer results that are more relevant to people, as well as more efficient and cost-effective, replacing outdated animal tests that were developed decades ago.

Commend Miss Pamarthi for speaking out for animals rights and condemning using animal testing in cosmetics.


Dear Miss Pamarthi,

Being a Miss America contestant gives you a lot of power to influence people, especially young women and girls. Thank you for speaking out for animal rights. Animal testing in cosmetics is deplorable and I thank you for making people aware of it by using your position.

Thank you for setting a precedent that others can easily follow. Cosmetics do not need to be tested on animals, and I thank you for making others aware of the first way to stop it: by refusing to support companies who use animal testing.


[Your Name Here]

Photo credit: Miss District of Columbia Scholarship Program

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