Praise Clothing Designer for Promoting Vegan Apparel


Target: Martin Krist, Global Business Manager for Esprit apparel

Goal: Thank Esprit for offering cruelty-free and eco-friendly apparel

Esprit, the international fashion brand for clothing and apparel, has started a campaign with the animal rights organization People for Ethical Treatment of Animals (PETA) and introduced PETA approved vegan tags to mark Esprit’s cruelty-free products. The new items are currently available at retail stores throughout Europe and can also be purchased from their online store. Esprit is the first major international retailer to market vegan products or to team up with an animal rights organization and they deserve our gratitude.

“Esprit’s collection of PETA approved vegan trainers, made from eco-friendly faux leather and canvas, is a testament to how easy it is to get a stylish look that doesn’t harm any animals,” said Mimi Bekhechi. Associate Director of PETA UK. “Esprit is setting a wonderful and ethical example of sustainability for retailers around the world to follow.” PETA Germany has already awarded Esprit with the PETA Vegan Fashion Award after the company now began using the PETA approved vegan hangtag for its vegan shoes. According to Esprit, they are hoping the program will continue to expand in the future.

“We are happy about the opportunity to work with PETA on more transparency in textile labeling and thus better inform our conscious consumers,” said Martin Krist, Global Business Manager for Esprit. “It is a great accomplishment for Esprit to be able to transfer the philosophy of appealing vegan fashion to a commercial lifestyle product and we thank PETA for their support.” The collaboration between Esprit and PETA could have a significant influence on the global fashion market. Just as organic and cruelty-free foods began to filter into consumer buying practices once larger chains made them available and were no longer a specialty item, so too could cruelty-free and eco-friendly apparel become mainstream options.

Please take a moment to sign the petition below and thank Esprit for promoting animal welfare and showing the world one more reason why products produced from slaughter can be a thing of the past.


Dear Martin Krist,

Esprit recently began a campaign in cooperation with People for the Ethical Treatment of Animals (PETA) to promote cruelty-free and eco-friendly products. This is the first time a major international fashion designer has either worked with an animal rights organization or actively promoted vegan products. You campaign will show the world that animals are no longer needed to make quality footwear and apparel.

Thank you so much for your commitment to animal welfare. I hope that more companies will be influenced by your kindness and begin working toward more cruelty-free and eco-friendly products in the future.


[Your Name Here]

Photo credit: aaronhuo via Flickr

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One Comment

  1. l évolution arrive elle prend ses repaire et avance a grand pas.

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