Praise Group for Preventing Elephant Cruelty


Target: Marcelle Meredith, Executive Director, NSPCA

Goal: Applaud Marcelle Meredith for successfully opposing cruelty to elephants

Elephants belong in the wild. They should not be forced to perform so that a few people can turn a profit. Marcelle Meredith is the Executive Director of South Africa’s National Council of Societies for the Prevention of Cruelty to Animals (NSPCA), and she needs to be applauded for leading the way in getting a South African business to cancel its plan to use performing elephants as a tourist draw.

According to the NSPCA, the Meerendal Wine Estate in Cape Town recently applied for a permit that would have enabled the business to “create an elephant tourist attraction at their wine estate” and which would have entailed “elephant back safaris, elephant interactions and the use of elephants to crush grapes to make a novelty wine.” Performing elephants are often kept in cramped, filthy living conditions and beaten when they fail to properly fulfill their so-called jobs. Elephants deserve to live in the wild and roam free and indulge their natural instincts.

Fortunately, upon hearing about Meerendal’s permit application, the NSPCA moved quickly to organize formal opposition, arguing that the winery’s planned elephant “activities” should “play no part in ethical tourism and have no conservation or welfare benefit for the animals.” The NSPCA rallied other Cape Town animal welfare groups as well as concerned citizens to the cause, working to have Meerendal’s permit application rejected. After significant pressure and opposition, the Meerendal Wine Estate withdrew its permit application request.

Without the NSPCA’s work, it is likely that Meerendal would have received the required permit and moved forward with its plans, causing elephants to suffer needlessly. Please sign the petition below to let Marcelle Meredith know how grateful you are for her work.


Dear Ms. Meredith,

I was delighted to read about the National Council of Societies for the Prevention of Cruelty to Animals’ role in urging the Meerendal Wine Estate to abandon its plans to use elephant acts to attract tourists to its business. The winery’s plans entailed “elephant back safaris, elephant interactions and the use of elephants to crush grapes to make a novelty wine.” These plans are clearly devoid of any concern for the welfare of the elephants involved. The amount of suffering performing elephants endure has been well documented by animal welfare groups throughout the world. These elephants are often confined in cramped, filthy quarters and beaten if they do perform their “jobs” in a satisfactory fashion. Elephants are wild animals and they deserve to live in the wild.

Thanks to your work organizing local animal welfare groups and concerned activists as well as pressuring to have Meerendal’s permit application to “create an elephant tourist attraction at their wine estate” rejected, the winery ultimately decided to abandon its elephant plans. Thank you for all the work you did in order to protect the welfare of the elephants that would have suffered as performers for the Meerendal Wine Estate.


[Your Name Here]

Photo credit: Thuydaonguyen at Wikimedia Commons

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  1. BostonHolly says:

    Thank you for helping those elephants who never would have had a chance without your actions.

  2. kate lucas says:

    Thank you so much.

  3. Sydney M says:

    These beautiful animals were not put on this earth for human entertainment. There is something terribly wrong with so many members of the human race. There is also a very special place in HELL for those who torture, abuse and kill innocent animals for no reason at all !!!!

  4. kay allan says:

    these wonderful animals should never be made to act like they are made to, the sick and twisted humans need stringing up and left.

  5. Julie van Niekerk says:

    Humans are the most destructive entity on this planet. All praise to the few who help them.

  6. Thank you so much for giving a voice to these magnificent animals

  7. Sheila Jefferson says:

    Thank you!!! 🙂

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