Target: Greg Creed, CEO of Yum! Brands, Inc.
Goal: Stop severing the beaks of chickens in slaughterhouses.
Chickens are undergoing a cruel procedure in which a large portion of their beaks are hacked off. Oftentimes this procedure is carried out with the use of a heated blade; the beak is placed into a slot and the blade is lowered, slicing through the beak of the bird. The process of severing the beaks of chickens is done to keep them from pecking at each other in their cramped quarters.
Anyone who has spent time around chickens knows that they have a natural instinct to forage for insects, and that the beak is an incisive tool that helps them accomplish this task. When the tips of their beaks are cut off, not only are they are being deprived of their natural right to forage, but it’s also reasonable to assume that they feel pain. Chickens are curious and intelligent creatures, which do not deserve to be subjected to such brutality. Dr. Lesley Rogers, who teaches neuroscience and animal behavior at the University of New England says, “It is now clear that birds have cognitive capacities equivalent to those of mammals, even primates.”
A report by PETA alleges that debeaking is carried out at slaughterhouses that supply KFC. Greg Creed, CEO of Yum! Brands, Inc., should look into these claims and quickly stop any debeaking procedures that may be taking place within factory farms that supply his restaurants.
Dear Mr. Creed,
I was shocked recently when I read a report from PETA which claimed that “debeaking,” the partial removal of a chicken’s beak, is being used in factory farms that supply KFC. Not only do biologists believe that birds are curious and intelligent creatures, but they are also believed to experience at least some degree of pain during this procedure. I do not think that it’s right for chickens to have to experience this kind of suffering, and I feel that they should be treated with more respect than this.
Anyone who has spent time around chickens knows that they are curious, intelligent, and social animals. I believe that it is highly possible that they have the capacity to suffer. I ask that you investigate these claims and take steps to stop any debeaking that may be occurring within these factory farms. I understand that this will require changes in the ways in which chickens are processed, but as a potential customer, I don’t think it is too much to ask that you take into consideration my view that meat products should be processed in a humane fashion.
[Your Name Here]
Photo credit: StevenW. via Flickr