Remove Major Publication’s Pro-Fur Ads

Remove Top Newspaper's Pro-Fur Ads

Target: John Micklethwait, editor of The Economist

Goal: Remove the pro-fur advertisements in The Economist

This week, the international editions of The Economist newspaper will display full-page ads for the International Fur Federation (IFF), a group that advocates the trade of animal fur. The IFF states that fur is a booming business and a boost to the economy; however, they neglect to mention the sacrifice of innocent animals, who suffer terribly before being skinned for their pelts. Petition The Economist to remove these ads from their newspaper.

According to the IFF, the fur trade is a major contributor to the global economy, valued at over $40 billion. The Chief Executive of the IFF, Mark Oaten, stated that their advertising campaign is designed to showcase the ‘business side’ of the fur trade, rather than its aesthetic qualities. This comment clearly shows a complete fixation on money – the driving force behind most evil things in this world – and total disregard for the terrible process that actually produces the money that the IFF so applauds.

The truth is that animals on fur farms are subject to horrific treatment – often skinned alive – to produce fashionable pieces of clothing. People who wish to possess the carcasses of dead animals are following a trend set by high-class designers, playing a high-school game of ‘fitting in’ with everyone else in their social circle. The torment that foxes, rabbits, cats, and dogs have to endure is heartbreaking. And it must stop.

Petition the editor of The Economist to remove these tasteless pro-fur ads, and to never allow such cruel commercializing in the pages of this newspaper again.


Dear Mr. Micklethwait,

The full-spread advertisements for the International Fur Federation (IFF) that are due to appear The Economist are a worrying sign. If a newspaper with a reputation such as yours is willing to sell its space to traders in cruelty and death, the IFF’s campaign to glorify the fur trade will only increase in popularity. I ask that you remove these ads from your newspaper, and never let a company which profits from the suffering and deaths of innocent animals advertise in it again.

Animals on fur farms suffer horribly. Many are skinned alive, and all endure dire conditions and a pathetic existence before they are slaughtered to satisfy the ‘trend’ of popular fashion designers.

Despite the IFF’s claims that the fur trade is a boost to the economy, no amount of money is worth that of the countless animals that are robbed of their fur and killed. No one can put a price on suffering, and the IFF’s statements about a ‘successful business’ show their greed for money, and ignorance to humanity.

I ask of you, Mr. Micklethwait, to reconsider allowing the IFF to advertise in The Economist, and to never again allow any organization that deals in pain and death the space in your newspaper.


[Your Name Here]

Photo credit: Libricool via Wikimedia

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  1. T Bruning says:

    How absolutely bloody disgusting. Contributing to the economy is no excuse for the blatant cruelty inflicted upon these poor animals-mostly in the name of vanity.

  2. Victoria Cole says:

    Hard to believe when it looks so old, ugly and trashy that due to ‘popular’ celebs wearing it like Beyonce, Gaga, and J Lo, it has become feasible to wear it? I don’t know whether these people are wholly ignorant or wholly heartless?

  3. Beyonce, JLo, Gaga, are all cunts. They can take their pretentious furs and shove them up their skanky asses.

  4. Cecily Colloby. says:

    Shame on you, Mr Micklethwait. How would YOU like to be skinned alive just so some mindless moron could wear your skin????

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