Stop Sale of Whale Meat and Elephant Ivory


Target: Hiroshi Mikitani, Chairman of Rakuten

Goal: Stop the online sale of ivory and whale meat

A Japanese retailer named Rakuten has been revealed as the largest online retailer of ivory and whale meat. A recent report by Environmental Information Agency (EIA) and Humane Society International (HSI) discovered that Rakuten’s website has more than 28,000 advertisements for elephant ivory and 1,200 for whale products.

The whale products being sold include products derived from species that have been protected by a 1986 moratorium on commercial whaling mandated by the International Whaling Commission. Please take action to tell Rakuten to stop its illegal trade of products derived from endangered species.

Rakuten is the parent company of U.S.-based, Canadian-based Kobo, and U.K.-based Ironically, according to the company website, Rakuten claims to be committed to sustainable practices. Given its facilitation of the trade of products derived from endangered species, this is a ridiculous claim.

In violation of Japanese law, several of the products sold by Rakuten do not list the species from which they originated. Additionally, much of the whale meat sold on the site exceeded the Japanese limit for mercury consumption. In once case the mercury level was 20 times higher than the legal Japanese limit.

Rakuten’s trade of products originating from endangered species is illegal and puts many species at risk. This company is profiting from the destruction of protected elephants and whales. We must take action to persuade Rakuten to discontinue its trade of ivory and whale meat. Please sign this petition to tell Rakuten to stop its trade of products taken from endangered species.


Dear Hiroshi Mikitani, Chairman of Rakuten,

I was appalled to learn about Rakuten’s trade in illegal ivory and whale meat.  According to a recent report by Environmental Agency and the Humane Society International, Rakuten’s website has more than 28,000 advertisements for elephant ivory and 1,200 for whale products. I believe the actions of your company are morally wrong and illegal. Your company’s trade of these products puts endangered species at risk.

If your company continues its facilitation of the trade of ivory and whale meat I intend to boycott Rakuten and all of the companies it owns, including, and Kobo. According to information presented by your company’s website, Rakuten values sustainable practices. I urge you to follow through on these claims on discontinue the trade of ivory and whale meat before a boycott becomes necessary.


[Your Name Here]

Photo credit: Guillaume Paumier via Wikimedia Commons

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  1. Christina Anderson says:

    Of course this bastard is Japanese. The Japanese just complete a horrendous dolphin massacre. A disgusting nation!

  2. To me you Rakuten , are jut a brain and heartless MONSTER !! Wish you get what you deserve BIG time !!!!

  3. Perhaps instead of trying to persuade this sicko to stop selling ivory and whale meat, we should work to make it illegal in Japan – then arrest him.

    • Greta Stifel says:

      The japanese are a twisted breed of people..barbaric and cruel…look what they are doing in TAJAI Japan…go to and see the horror of the murdering and torture of dolphins…they need to be stopped…we need to boycott and block japan from getting the 2020 Olympic bid…it willncrush them financially..this is what we need to do..crush those slanty eyed bastards

  4. caryl Sawyer says:

    Dec. 7, 1941.

  5. Are there any Asian countries that aren’t barbaric? They kill and eat anything that moves. You sure can’t expect them to care about elephants and whale meat. I’m just sorry the tsunami didn’t wipe their whole country off the map!

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