Applaud New Alternative to Animal Testing

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Target: Mr. A.G. Lafley, President and Chief Executive Officer, Procter and Gamble

Goal: Commend Procter and Gamble for developing an alternative to using animals for skin allergy testing

Scientists working for consumer goods giant Procter and Gamble recently developed a breakthrough in animal testing alternatives. The new technology allows animal-free testing for skin allergy reactions, something that was previously impossible. Commend the organization for making this breakthrough in removing cruel animal tests from its product development cycle.

The new test developed by Procter and Gamble, called the Direct Peptide Reactivity Assay, leverages small proteins, called peptides, in test tubes that are mixed with the potential allergen to determine its allergenic potential and potency. The resulting test is not only more humane, but cheaper and more accurate than existing animal tests. Further improvements are being made to offer deeper insights into the reactions caused by ingredients.

This breakthrough has already been accepted by the European Reference Laboratory for Alternatives to Animal Testing for product approvals in the European Union and Procter, and Gamble is working with governments worldwide in an effort to replace all skin allergy animal testing requirements currently mandated by regulators.

Commend Procter and Gamble for the great work they are doing to remove cruel animal tests from the development of new products.


Dear Mr. Lafley,

Recently your company developed a new non-animal testing alternative for skin allergens that could end cruel animal testing worldwide. The Direct Peptide Reactivity Assay (DPRA) is a breakthrough for cruelty-free product development and a testament to your company’s leadership in this area.

It’s estimated that tens to hundreds of millions of animals are used every year in animal testing. Developing non-animal alternatives is imperative in order to stop this cruel practice and I am happy to see Procter and Gamble taking the lead.

The work to get this new test rolled out is just starting. I urge your company to keep pushing on government regulators to approve the Direct Peptide Reactivity Assay as an alternative to animal tests for skin sensitivity and allergens worldwide. Please also share the specifics of this test freely with other organizations. Procter and Gamble could lead the world in stopping animal testing.

Mr. Lafley, thank you and your organization for this important breakthrough in cruelty-free product development.


[Your Name Here]

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  1. Sheila Jefferson says:

    Thank you!!! 🙂

  2. Im sorry the aboe i said i was confused. i mean good for them. ppl are evil skum to animals

  3. I stopped using Proctor & Gamble products a few years ago (including all other companies involved with them). I will wait to see if this is put into practise before I start using P & G again.

  4. Sherry Hawkins says:

    Hope this is true and other companies follow the same trend… would be so great if science and technology moved forward to make more of these sources available instead of making animals a victim of corporations to promote their product…..

  5. Thanks A Billion!!!!! 🙂

    I’ve known about proctor and gamble for many years… What total losers.

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