Support Advertisement Against Duck Farms

Duck Farm

Target: Emma Hurst, Campaign Manager of Animal Liberation

Goal: Support the advertising campaign against duck farms in Australia

The advertising campaign launched by the animal welfare activist group, Animal Liberation, mainly targets the Chinese community of Australia who are fueling the demand for duck meat. The advertisement shows sick and distressed ducks and is meant to raise awareness about the mistreatment that many ducks are subjected to while living on Australian farms.

Peking duck is one cuisine that is in high demand by the Australian Chinese community. The Chinese community makes up nearly 80 percent of duck consumption, fueling the demand for duck meat. Many of these people are completely unaware about what happens to the ducks before they end up on their plate. One of the main concerns regarding these farms is that the ducks are routinely deprived of water to swim or bathe in. Over time, water deprivation can lead to broken bones, breast blisters, loss of center of gravity, and skin damage. Ducks are designed to live on water and once they are deprived of it, many problems can arise.

The public has a right to know exactly where their food comes from and this advertising campaign educates the public about what goes on within these duck farms. Thousands of ducks suffer on these farms every day, and this advertising campaign unveils the whole truth. Sign this petition and support this advertisement against duck farms in Australia.


Dear Emma Hurst,

I have recently seen your advertising campaign about the mistreatment of ducks in Australian duck farms. I hope that you will be happy to know that I completely agree with your advertisement and I believe that it will successfully educate the public about where its food really comes from.

Ducks are often routinely deprived of water on these farms, which is very concerning because they were designed to live on water. Without it, many health problems can begin to occur, such as skin damage, breast blisters, and broken bones. While these birds are suffering, the Chinese community in Australia continues to dine on this cuisine, unaware of what happened to their food before it ended up on their plates.

This advertisement unveils the truth about these farms and allows the public to make an informed decision to either support or not support these duck farms. I believe that this advertising campaign will be a great success and I would like you to know that you have my full support regarding this issue.


[Your Name Here]

Photo credit: Ramon FVelasquez via Wikimedia Commons

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One Comment

  1. Thanks Jackie, I hope this works. It was a similar ad about pigs that forced me to reconsider my lifestyle & go vegan.

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