Tell Yahoo! Japan to Stop Selling Elephant Ivory

Target: Masayoshi Son, Director of Yahoo! Japan and Chairman of SoftBank Corp.

Goal: Stop the slaughter of Africa’s dwindling elephant populations by ending ivory sales.

As many as 35,000 elephants have been killed annually in recent years for their ivory, fueling a poaching crisis in many African countries. To combat this crisis, technology giants like Google, Amazon, eBay and Alibaba have taken a stand against selling ivory – but Yahoo! Japan remains a major seller of ivory, with US $27 million worth of ivory products sold on Yahoo! Japan Auctions in the last 10 years alone.

SoftBank, with a 43 percent share of Yahoo! Japan, is uniquely positioned to ensure that Yahoo! Japan acts in a socially and environmentally responsible manner and bans the advertisement and sale of all elephant products. Send a message to Masayoshi Son, the Director of Yahoo! Japan and Chairman of SoftBank Corp., urging him to end ivory sales and help stop the slaughter of Africa’s dwindling elephant populations.

PETITION LETTER:

Dear Mr. Son,
I am writing to urge you to expeditiously end Yahoo! Japan’s advertisement and sale of elephant ivory products. SoftBank, with a 43 percent share of Yahoo! Japan, is uniquely positioned to ensure that Yahoo! Japan acts in a socially and environmentally responsible manner and bans ivory sales immediately.

Africa’s elephants are in crisis, with as many as 35,000 poached yearly. Sadly, these majestic animals are killed to feed the demand for unnecessary ivory trinkets and trophies.

While the Government of Japan currently permits trade in elephant ivory, many major companies and governments worldwide have adopted more progressive policies to ensure endangered and threatened species are protected. Leading technology companies like Google, Amazon.com and Alibaba have banned ivory sales on all their sites globally, and Yahoo! Inc. in the United States does not permit sales of ivory products.

If future generations have any hope of seeing African elephants in the wild, poaching for the ivory trade must be eliminated. I urge Yahoo! Japan and SoftBank to join the effort to protect elephants by putting a halt to all ivory sales, thus eliminating your roles in this deadly trade.

Sincerely,

[Your Name Here]

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