Target: Peter Brabeck-Letmathe, CEO of Nestle
Goal: Thank popular pizza brand for dropping ties with the Wisconsin farm supplier that was abusing cows
Recently released undercover footage from the Wiese Brothers Farm in Green Bay, Wisconsin shows workers whipping, stabbing, dragging, and beating cows. that has been supplying the frozen pizza brand with their dairy products. Some cows were being dragged by the neck, and others were dragged by tractor trucks. There were even cows that had clear open wounds and were still bleeding.
Wiese Brothers Farm supplies dairy products to the popular pizza brand Digiorno, which is owned by Nestle. Nestle denied any knowledge of the abuse taking place at the farm, but expressed that they were saddened when hearing about the disclosure. They released a statement saying how outraged they were by the revelation. Because Nestle was so shocked by the video, the company decided to notify the Wiese Brothers Farm that they will no longer be accepting cheese and milk products from the farm any longer. The farm has since fired the employees who were seen in the video beating the cows.
No socially responsible business should ever support dairy operations that treat the cows the way this farm did. Thank Nestle for pulling its business away from this abusive dairy supplier.
Dear Peter Brabeck-Letmathe, CEO of Nestle,
Thank you for announcing that the Digiorno pizza brand will no longer source dairy products from the Wiese Brothers Farm, in light of the cruelty revealed by an undercover video of the farm operations. Cows are vulnerable animals that need to be kept healthy in order to produce milk. Abusing them was not only hurting the cows, but it was hurting the farm’s own business as well. The behavior displayed was hard to watch and just simply cruel. We applaud the you for taking the necessary steps to make sure your Digiorno brand is no longer associated with such inhumane activity.
Nestle and Digiorno are household names all over the world, so thank you for being responsible and pulling away from the abusive farm.
[Your Name Here]
Photo Credit: Elizabeth/Table4Five via Flickr