Target: Howard Shultz, Chairman and CEO of Starbucks
Goal: Improve practice and reporting of Starbucks’ efforts toward better farm animal welfare.
Starbucks was outed as one of many companies that still has a lot of work to do when it comes to improving the welfare of the farm animals it sources. The Business Benchmark on Farm Animal Welfare (BBFAW) placed the typically progressive business in tier five, which indicates that the company has policies to protect animals, but there is no evidence Starbucks is actually taking action to improve the ethics or sustainability of the products it purchases. Starbucks claims to be about more than just coffee, but while it does have an entire page on its website dedicated to animal welfare policy, it is apparent that the company needs to work harder to actually implement those procedures.
Even some companies in the meat sector have been placed in the highest tier for excellence in care and consideration of farm animals. Starbucks is one of the 42 percent of top companies that lingers on the bottom rungs. It has claimed in the past that it will move towards using 100 percent cage-free eggs, along with the likes of McDonalds and Walmart, but it doesn’t plan to meet this goal until 2020. The site page about Starbucks’ policy states that animal welfare is a primary focus, but it also only claims to meet industry standards, which are not always ethical. Sign this petition to demand that Starbucks work harder to introduce changes that positively affect farm animal welfare.
Dear Mr. Shultz,
It is shocking that Starbucks ranks so low on the BBFAW, a metric for animal welfare practices. Your company has a lot more work to do to live up to its own standards on welfare of farm animals. Although your website details an animal welfare policy, there is no evidence that you are actually taking the necessary steps to ensure the ethics or sustainability of the livestock products you source.
Your company claims to be about more than just coffee, which is great for influencing people to pay inflated prices and stay loyal to your product, but Starbucks needs to make good on its word. The Starbucks website claims the company will use only cage-free eggs by 2020 — that date is not soon enough. I urge you to work harder to get Starbucks into the top tier on the BBFAW by demonstrating a real dedication to the welfare of farm animals.
[Your Name Here]
Photo Credit: tata-aka-T