Demand Toyota Stop Using Leather


Target: James Lentz, CEO of Toyota

Goal: Stop Toyota from using leather in its vehicles.

Animal rights organization PETA recently released videos of severe animal cruelty allegedly taking place on ranches that supply leather for Toyota. The videos show cows, bulls and calves being beaten, dragged, shocked and branded on the face.

Calves were seen being dragged away from their mothers, branded on the face and forced into compact areas where they would often panic. The cattle were kept on the ranch until about 3 years old and it was clear the animals were severely neglected. Cows were seen with large, open wounds infested with maggots. At 3, the cows and bulls have their throats slit and are then skinned.

Sign this petition to demand Toyota make the compassionate change and start using vegan leather. Animals should not be tortured and killed for a car.


Dear Mr. Lentz,

Recently, animal rights organization PETA released footage of some of the cattle ranches where the leather for your cars is allegedly produced. The footage was shocking and difficult to watch.

Cows, bulls and calves were seen being beaten, dragged, shocked and branded all without the use of any painkillers. Large, open wounds were a common sight among the animals and some even had maggots crawling on them. After about three years of pain and misery, the animals have their throats slit and are then skinned.

Please consider using a vegan leather which would spare countless animals from unnecessary pain and death. The alternative materials are available and it is time to start utilizing them.


[Your Name Here]

Photo credit: bernardsie

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  1. Leather is cruel. Please stop using it.

  2. Anne-Mari Gavin says:

    How on earth can you expect to be blessed if you ABUSE animals that belo9ng to God????
    Show RESPECT towards GOD and ALL HIS creatures and creations!!!
    Luke 6:31 ~ Do to others as you would have them do to you.
    God created all the animals (Psalm 104). All animals belong to God (Psalm 50:10). God cares for the animals. “Jesus said: ‘are not the five sparrows sold for two copper coins and not one of them is forgotten before God.
    Psa 34:16 The face of the LORD is against them that do evil, to cut off the remembrance of them from the earth.
    Ecc_3:19 ~ For that which befalleth the sons of men befalleth beasts; even one thing befalleth them: as the one dieth, so dieth the other; yea, they have all one breath; so that a man hath no pre-eminence (authority) above a beast: for all is vanity (arrogance).

    Proverbs 12.10 – A righteous man has regard for the life of his animals.

  3. Cynthia Mattera says:

    Poor animals!!! We just torture and kill for clothing, leather, down filled, skins, furs and meat. We need to be more compassionate and use HUMANE alternatives. We need a more KIND world!!!

  4. Christine Beauregard says:

    Everyone who supports this petition should tell Toyota they will never buy another Toyota vehicle until they stop this practice. Don’t they know that faux leather is better anyway?

  5. Diane Petrillo Diane Petrillo says:

    Why not all car manufacturers? They’re probably all just as cruel!

  6. Denise Baudin says:

    James Lentz, CEO of Toyota: Aren’t you happy you were not born an animal whose skin is used to cover your car seats in order to fatten-up someone’s bank accounts??????????? I bet you are and you know exactly why. I bet you count your blessings every day for not being born a cow, a bull or a calf. SHAME ON YOU AND ON ALL YOUR BIG “DECISION MAKERS!!!? If the only way to make you stop this cruel way is to BOYCOTT buying your cars, then be it. You are not the only game in town. HAVE YOU JAMY EVER BEEN TO ONE OF YOUR SLAUGHTER HOUSES WHERE THE ANIMALS ARE SKINNED??????? GET OFF YOU COZY OFFICE CHAIR AND GO SEE HOW YOUR “WORKERS” ABUSE THE ANIMALS TO FILL-UP YOUR WALLET.

  7. There are a plethora of non-leather choices on the market. If you choose to utilize the remains of animals to manufacture your cars, you are just as guilty as those who had slaughtered the animals in the first place. Choose wisely!

  8. I own multiple Toyota vehicles and not a single one of them was “upgraded” to leather. And now with Telsa (cars) being entirely vegan, I will seriously consider buying those. Never buy from manufacture’s who believe that an “upgrade” is leather in it’s products. Disgusting, do better.

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