Target: Ronald Milstein, Senior Vice President of Lorillard Tobacco Company
Goal: Praise tobacco company for banning animal testing
Lorillard Tobacco Company, the maker of Newport cigarettes and the third-largest manufacturer of cigarettes in the United States, has issued a new policy banning animal testing unless such tests become required by federal regulations in the future. This decision makes the Lorillard the largest company in the U.S. to end animal testing. Hopefully, the company’s decision will set a precedent for other big tobacco companies.
In a new policy statement posted on its website, Lorillard says, “It is the policy of Lorillard, Inc. not to conduct or commission research involving animals and will in good faith otherwise not use animals unless necessary to meet regulatory requirements. In order to eliminate animal testing, Lorillard R&D will use scientifically accepted or validated alternative test methods and technologies that avoid the use of live animals. Such methods and tests may include in vitro cell culture tests, advanced chemistry tests and computer modeling programs.”
The company stated that they will only conduct animal testing when mandated by federal law. When animal testing is required, Lorillard promised to comply with established guidelines on the humane use and care of animals, as outlined by the U.S. Animal Welfare Act and the National Research Council Guide for the Care and Use of Laboratory Animals.
Using animals for tobacco testing is cruel and unnecessary as there are many ways to test products without the use of animals. This decision by Lorillard came after years of discussions between the company and shareholder People for the Ethical Treatment of Animals (PETA) after which PETA submitted a shareholder resolution pointing out the effectiveness of testing methods not involving animals. PETA asked the company to ban all non-required tests on animals and reached an agreement with the company.
By signing the petition below, you will be thanking Lorrillard Tobacco Company for saving the lives of thousands of animals and hopefully encouraging other tobacco companies to institute a ban on animal testing as well.
Dear Mr. Milstein,
I am pleased to learn that Lorillard Tobacco Company has issued a new policy that excludes live animals from testing procedures. It is great to know that animals will no longer have to suffer unwilling exposure to detrimental, toxic substances used in the making of tobacco products.
Thank you for considering the effects of testing on animals and leading the way as one of the largest cigarette manufacturers in the U.S.
[Your Name Here]
Photo Credit: SlimVirgin via Wikimedia Commons