Target: Steve EasterBrook, CEO of McDonald’s
Goal: Stop contributing to the destruction of ocean ecosystems and the killing of endangered dolphins by serving unsustainable fish.
A leaked report reveals that major fast food chain McDonald’s has allegedly been sourcing fish from unsustainable industries, and thus indirectly caused huge damage to fragile fisheries. The report by the New Zealand government shows unlawful fishing practices in its waters with the fishing of hoki, a fish species largely used by McDonald’s, being reportedly unsustainable and damaging due to the use of bottom-trawling to capture the fish and the alleged dumping of dead fish in huge numbers.
The hoki fishing industry has also been slated for killing members of the endangered Maui’s dolphin species, of which only 50 individuals are known to survive. McDonald’s must stop allegedly contributing to these destructive practices by replacing fish items in their menu with more sustainable food offerings, such as plant-based replacements.
Sign this petition urging McDonald’s to take a stand against overfishing and the damage it wreaks on the oceans and serve sustainable menu items instead.
Dear Mr. Easterbrook,
McDonald’s has reportedly been buying and serving fish caught using unsustainable methods. A leaked report by the New Zealand government points to the unsustainable practices of the hoki fishing industry. These include discarding vast quantities of dead fish back into the ocean and accidentally catching and killing endangered Maui’s dolphins.
As a leading fast food chain, McDonald’s has the opportunity to pave the way for kinder and more responsible methods of food production. Please drop fish and other foods obtained through destructive practices from your menu and add in sustainable and cruelty-free plant-based items instead, the likes of which are already gaining in popularity at McDonalds itself and other fast food restaurants.
[Your Name Here]
Photo credit: N Chadwick