Praise Armani for Ditching Fur

Armani BrenderSignature

Target: Giorgio Armani, CEO of Armani

Goal: Praise the major fashion retailer Armani for announcing they will never use fur again.

After speaking with Humane Society International, Armani has announced it will no longer be using fur starting with its Autumn/Winter 2016 collection. Armani is a huge international fashion retailer that has global influence. This announcement is an amazing step forward for animals and animal activists.

Armani is an iconic designer and hopefully more fashion retailers will follow in Armani’s footsteps. This is great news for the 75 million animals stuck in fur farms at this very moment. Sign this petition and thank Armani for ending its use of fur.


Dear Mr. Armani,

Recently, you have announced that starting with the Autumn/Winter 2016 Armani will no longer use fur. This is great news for animals and animals activists alike.

Currently, 75 million animals are living in terrible conditions on fur farms. Your iconic company has huge global influence and we hope that more companies follow in your footsteps.

Thank you for deciding to use alternative, cruelty-free materials rather than fur. It is great to hear about such progressive thinking.


[Your Name Here]

Photo credit: BrendelSignature

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  1. Great news!!! An icon like Armani can influence so many other designers and retailers, not to mention customers. If it can show its disgust for fur farms, maybe evil hags like Beyonce, West and JLo will sit up and take notice. Here’s hoping!!!!

  2. Diane Petrillo Diane Petrillo says:

    You rock, Giorgio!

  3. Not only you are my favorite designer, you are now also an awesome brand for taking this major step towards ending animal cruelty in the fashion industry. Thank you.

  4. Lisa Zarafonetis Lisa Zarafonetis says:

    Signed & Shared.

  5. it was overdue. However finally a great outcome, make the fashion beautiful, not the beauty of the someone’s skin fashion

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