Target: Board Members of B & H Life
Goal: Make clear that alcohol is not to be consumed by animals
Recently, a Japanese Company named B & H Life released the feline beverage “Nyan Nyan Nouveau.” This kitty cocktail is made from cabernet sauvignon grapes and catnip, also containing vitamins beneficial to a cat’s health. This company also has an alcohol-free beer for dogs called “Wan Wan.” Unfortunately, these products could easily lead consumers to believe that alcohol is acceptable for animal consumption. Demand that these products and their endorsements make a point of dispelling this potential confusion.
For better or worse, this new product has captured the attention of the media (for a brief recap, see Melting Grape’s post, “Wine for Kitties??“). Twitter and Facebook have exploded with comments like, “Well, now you can finally get drunk with your cat!” Though asides like this are hopefully in jest, not everyone knows that animals should not drink alcohol. An unintended result of the publicity of this new pet product could be people serving alcohol to their animals, causing them to get sick. B & H can help to prevent this outcome by making clear that alcohol is in fact toxic for animals, and only non-alcoholic beverage, like the kind it produces, should be consumed by animals.
Dear Board of B & H Life,
Given the recent outpouring of publicity for your new product, “Nyan Nyan Nouveau,” a wine for cats, there has been a spike in social media discussion as to drinking alcoholic beverages with one’s pet. Not everyone realizes that alcohol is in fact toxic for animals, and the resulting publicity could unintentionally harm the health of innocent animals.
Please clarify to consumers and to media outlets reporting on this that alcohol is toxic for animals and that one should never cause their pet to drink alcohol. The negative health effects can be devastating. While the Nyan Nyan wine has good intentions, it is still essential to ensure that consumer behave responsibly when significant press is given to the product. This product not only offers a great opportunity for owners to pamper their pets, but also to inform the public at large about the dangers of animal alcohol consumption.
[Your Name Here]
Photo provided by metro.co.uk